This project we took an existing brand and dieline to make a new product that is designed for a very specific demographic. Through extensive branstorming techniques we changed established products into a very narrowly catered device.

I was assigned the demographic of Gen X’ers that played role playing games. I chose to pursue nostalgic devices with styles that they would instantly recognize from their childhood. I studied comic book covers from the early 80’s and delivered a comic book Pop Tart collaboration.